{"id":3619,"date":"2026-04-29T22:16:46","date_gmt":"2026-04-29T22:16:46","guid":{"rendered":"https:\/\/vectaseven.fr\/nos-services\/email-marketing-automation\/"},"modified":"2026-10-30T23:59:28","modified_gmt":"2026-10-30T23:59:28","slug":"email-marketing-automation","status":"publish","type":"page","link":"https:\/\/vectaseven.fr\/en\/nos-services\/email-marketing-automation\/","title":{"rendered":"Email marketing et automation"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" data-vc-stretch-content=\"true\" class=\"vc_row wpb_row vc_row-fluid vc_row-no-padding\" ><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element\" >\n\t\t<div 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.v7e-res .rv:nth-child(3){transition-delay:.24s}\n.v7e-js .v7e-res .rv:nth-child(4){transition-delay:.36s}\n@keyframes v7epulse{70%{box-shadow:0 0 0 10px rgba(123,77,255,0)}100%{box-shadow:0 0 0 0 rgba(123,77,255,0)}}\n@keyframes v7edash{to{stroke-dashoffset:-28}}\n@keyframes v7efloat{50%{transform:translateY(-14px)}}\n@keyframes v7emq{to{transform:translateX(-50%)}}\n@keyframes v7espin{to{transform:rotate(360deg)}}\n@keyframes v7efade{from{opacity:0;transform:translateY(16px)}}\n@keyframes v7eshine{from{transform:translateX(-100%)}to{transform:translateX(100%)}}\n@keyframes v7ebreath{50%{transform:translateX(-50%) scale(1.15)}}\n@media(max-width:1024px){.v7e-hero .v7e-in{grid-template-columns:1fr}.v7e-flow{margin:0 auto}.v7e-grid,.v7e-res{grid-template-columns:1fr 1fr}.v7e-steps{grid-template-columns:1fr 1fr;row-gap:50px}.v7e-rail{display:none}.v7e-panel{grid-template-columns:1fr;padding:40px}}\n@media(max-width:640px){.v7e-sec{padding:76px 0}.v7e-in{padding:0 16px}.v7e-hero{padding:120px 0 80px}.v7e-grid,.v7e-res,.v7e-steps{grid-template-columns:1fr}.v7e-panel{padding:28px 22px}.v7e-panel h3{font-size:26px}.v7e-toast{font-size:12px;padding:9px 12px}.v7e-toast.t1{left:0}.v7e-toast.t2{right:0}.v7e-mq-track span{font-size:18px}.v7e-cta-box{padding:56px 22px}}\n@media(prefers-reduced-motion:reduce){.v7e *{animation:none!important;transition:none!important}.v7e-js .rv{opacity:1;transform:none}}\n<\/style>\n<div class=\"v7e\" id=\"v7e\">\n <section class=\"v7e-hero\">\n  <div class=\"v7e-in\">\n   <div class=\"rv\">\n    <div class=\"v7e-pill\"><b><\/b>Emailing \u00b7 Automation \u00b7 CRM<\/div>\n    <h2 class=\"v7-h1\">Des emails qui vendent, <em>automatis\u00e9s<\/em> pour durer.<\/h2>\n    <p class=\"v7e-sub\">Vecta 7 con\u00e7oit vos campagnes et vos sc\u00e9narios automatis\u00e9s : le bon message, \u00e0 la bonne personne, au bon moment. Pendant que vous travaillez, vos emails continuent de convertir.<\/p>\n    <div class=\"v7e-actions\"><a class=\"v7e-btn\" href=\"https:\/\/vectaseven.fr\/contact-us\/\">Parlons de votre projet <i>\u2192<\/i><\/a><a class=\"v7e-ghost\" href=\"#v7e-process\">Voir notre m\u00e9thode<\/a><\/div>\n   <\/div>\n   <div class=\"v7e-flow rv\" aria-hidden=\"true\">\n    <svg viewBox=\"0 0 520 520\">\n     <defs><linearGradient id=\"v7eg\" x1=\"0\" x2=\"1\"><stop offset=\"0\" stop-color=\"#2e3df2\"\/><stop offset=\".7\" stop-color=\"#7b4dff\"\/><stop offset=\"1\" stop-color=\"#c13bc9\"\/><\/linearGradient><\/defs>\n     <path id=\"v7ep1\" class=\"v7e-path\" d=\"M260 92 V182\"\/>\n     <path id=\"v7ep2\" class=\"v7e-path\" d=\"M260 238 V300\"\/>\n     <path id=\"v7ep3\" class=\"v7e-path\" d=\"M260 356 C260 400 130 390 130 432\"\/>\n     <path id=\"v7ep4\" class=\"v7e-path\" d=\"M260 356 C260 400 390 390 390 432\"\/>\n     <circle r=\"7\" fill=\"url(#v7eg)\"><animateMotion dur=\"1.6s\" repeatCount=\"indefinite\"><mpath href=\"#v7ep1\"\/><\/animateMotion><\/circle>\n     <circle r=\"7\" fill=\"url(#v7eg)\"><animateMotion dur=\"1.6s\" begin=\".5s\" repeatCount=\"indefinite\"><mpath href=\"#v7ep2\"\/><\/animateMotion><\/circle>\n     <circle r=\"7\" fill=\"url(#v7eg)\"><animateMotion dur=\"2s\" begin=\"1s\" repeatCount=\"indefinite\"><mpath href=\"#v7ep3\"\/><\/animateMotion><\/circle>\n     <circle r=\"7\" fill=\"#c13bc9\"><animateMotion dur=\"2s\" begin=\"1.4s\" repeatCount=\"indefinite\"><mpath href=\"#v7ep4\"\/><\/animateMotion><\/circle>\n     <g class=\"v7e-node hot\"><rect x=\"150\" y=\"40\" width=\"220\" height=\"52\" rx=\"16\"\/><rect class=\"ic\" x=\"164\" y=\"52\" width=\"28\" height=\"28\" rx=\"8\"\/><text x=\"204\" y=\"72\">Inscription<\/text><\/g>\n     <g class=\"v7e-node\"><rect x=\"150\" y=\"182\" width=\"220\" height=\"56\" rx=\"16\"\/><rect class=\"ic\" x=\"164\" y=\"196\" width=\"28\" height=\"28\" rx=\"8\"\/><text x=\"204\" y=\"216\">Email de bienvenue<\/text><\/g>\n     <g class=\"v7e-node\"><rect x=\"170\" y=\"300\" width=\"180\" height=\"56\" rx=\"16\"\/><rect class=\"ic\" x=\"184\" y=\"314\" width=\"28\" height=\"28\" rx=\"8\"\/><text x=\"222\" y=\"334\">A ouvert ?<\/text><\/g>\n     <g class=\"v7e-node hot\"><rect x=\"40\" y=\"432\" width=\"180\" height=\"56\" rx=\"16\"\/><rect class=\"ic\" x=\"54\" y=\"446\" width=\"28\" height=\"28\" rx=\"8\"\/><text x=\"92\" y=\"466\">Offre cibl\u00e9e<\/text><\/g>\n     <g class=\"v7e-node\"><rect x=\"300\" y=\"432\" width=\"180\" height=\"56\" rx=\"16\"\/><rect class=\"ic\" x=\"314\" y=\"446\" width=\"28\" height=\"28\" rx=\"8\"\/><text x=\"352\" y=\"466\">Relance J+3<\/text><\/g>\n    <\/svg>\n    <div class=\"v7e-toast t1\"><span>\u2709<\/span><div>Email ouvert<small>il y a 2 min<\/small><\/div><\/div>\n    <div class=\"v7e-toast t2\"><span>\ud83d\uded2<\/span><div>Panier r\u00e9cup\u00e9r\u00e9<small>sc\u00e9nario automatique<\/small><\/div><\/div>\n   <\/div>\n  <\/div>\n <\/section>\n <div class=\"v7e-mq\" aria-hidden=\"true\"><div class=\"v7e-mq-track\">\n  <span>S\u00e9quence de bienvenue<\/span><span>Panier abandonn\u00e9<\/span><span>Relance post-achat<\/span><span>R\u00e9activation clients<\/span><span>Newsletter<\/span><span>Anniversaire &amp; fid\u00e9lit\u00e9<\/span><span>Demande d'avis<\/span>\n  <span>S\u00e9quence de bienvenue<\/span><span>Panier abandonn\u00e9<\/span><span>Relance post-achat<\/span><span>R\u00e9activation clients<\/span><span>Newsletter<\/span><span>Anniversaire &amp; fid\u00e9lit\u00e9<\/span><span>Demande d'avis<\/span>\n <\/div><\/div>\n <section class=\"v7e-sec\">\n  <div class=\"v7e-in\">\n   <div class=\"v7e-center rv\"><span class=\"v7e-eyebrow\">Ce que nous faisons<\/span><h2 class=\"v7e-h2\">Tout votre emailing, <em>de A \u00e0 Z<\/em><\/h2><p class=\"v7e-sub\">De la strat\u00e9gie \u00e0 l'analyse des r\u00e9sultats, nous prenons en charge chaque \u00e9tape pour faire de l'email votre canal le plus rentable.<\/p><\/div>\n   <div class=\"v7e-grid\">\n    <div class=\"v7e-card rv\"><span class=\"n\">01<\/span><div class=\"ico\">\ud83e\udded<\/div><h3>Strat\u00e9gie &amp; audit<\/h3><p>Analyse de votre base, de vos envois actuels et de vos objectifs pour d\u00e9finir un plan d'action clair.<\/p><\/div>\n    <div class=\"v7e-card rv\"><span class=\"n\">02<\/span><div class=\"ico\">\u26a1<\/div><h3>Sc\u00e9narios automatis\u00e9s<\/h3><p>Bienvenue, panier abandonn\u00e9, post-achat, r\u00e9activation : des s\u00e9quences qui travaillent pour vous en continu.<\/p><\/div>\n    <div class=\"v7e-card rv\"><span class=\"n\">03<\/span><div class=\"ico\">\ud83d\udcf0<\/div><h3>Newsletters &amp; campagnes<\/h3><p>Planning \u00e9ditorial, r\u00e9daction et envoi de campagnes qui donnent envie d'ouvrir, de lire et de cliquer.<\/p><\/div>\n    <div class=\"v7e-card rv\"><span class=\"n\">04<\/span><div class=\"ico\">\ud83c\udfaf<\/div><h3>Segmentation &amp; CRM<\/h3><p>Des contacts class\u00e9s selon leur comportement et leurs achats, pour un message personnalis\u00e9 \u00e0 chacun.<\/p><\/div>\n    <div class=\"v7e-card rv\"><span class=\"n\">05<\/span><div class=\"ico\">\ud83c\udfa8<\/div><h3>Design responsive<\/h3><p>Des templates \u00e0 votre image, lisibles sur mobile comme sur ordinateur, dans toutes les messageries.<\/p><\/div>\n    <div class=\"v7e-card rv\"><span class=\"n\">06<\/span><div class=\"ico\">\ud83d\udee1\ufe0f<\/div><h3>D\u00e9livrabilit\u00e9 &amp; RGPD<\/h3><p>Configuration technique, hygi\u00e8ne de la base et consentement conforme pour arriver en bo\u00eete de r\u00e9ception.<\/p><\/div>\n   <\/div>\n  <\/div>\n <\/section>\n <section class=\"v7e-sec v7e-proc\" id=\"v7e-process\">\n  <div class=\"v7e-in\">\n   <div class=\"v7e-center rv\"><div class=\"v7e-proc-head\"><span class=\"light\">De la strat\u00e9gie<\/span><span class=\"v7e-bolt\">\u26a1<\/span><span>\u00c0 l'envoi<\/span><\/div><p class=\"v7e-sub\">Une m\u00e9thode en 4 \u00e9tapes, transparente et mesurable.<\/p><\/div>\n   <div class=\"v7e-steps rv\" id=\"v7e-steps\">\n    <div class=\"v7e-rail\"><i><\/i><\/div>\n    <div class=\"v7e-step\"><div class=\"v7e-dot\">01<\/div><h3>Audit<\/h3><p>\u00c9tat des lieux de votre base, de vos outils et de vos performances actuelles.<\/p><\/div>\n    <div class=\"v7e-step\"><div class=\"v7e-dot\">02<\/div><h3>Strat\u00e9gie<\/h3><p>Segments, sc\u00e9narios prioritaires et calendrier de campagnes.<\/p><\/div>\n    <div class=\"v7e-step\"><div class=\"v7e-dot\">03<\/div><h3>Cr\u00e9ation<\/h3><p>R\u00e9daction, design et param\u00e9trage des automatisations dans votre outil.<\/p><\/div>\n    <div class=\"v7e-step\"><div class=\"v7e-dot\">04<\/div><h3>Optimisation<\/h3><p>Tests A\/B, suivi des r\u00e9sultats et am\u00e9liorations continues.<\/p><\/div>\n   <\/div>\n  <\/div>\n <\/section>\n <section class=\"v7e-sec\">\n  <div class=\"v7e-in\">\n   <div class=\"v7e-center rv\"><span class=\"v7e-eyebrow\">Nos r\u00e9sultats<\/span><h2 class=\"v7e-h2\">Une agence qui <em>s'engage<\/em><\/h2><\/div>\n   <div class=\"v7e-res\">\n    <div class=\"v7e-stat rv\"><b class=\"v7e-count\" data-to=\"25\" data-suffix=\"+\">25+<\/b><h3>Projets r\u00e9alis\u00e9s<\/h3><p>Sites, campagnes et strat\u00e9gies digitales men\u00e9s \u00e0 bien.<\/p><\/div>\n    <div class=\"v7e-stat rv\"><b class=\"v7e-count\" data-to=\"98\" data-suffix=\"%\">98%<\/b><h3>Clients satisfaits<\/h3><p>Un accompagnement proche, r\u00e9actif et transparent.<\/p><\/div>\n    <div class=\"v7e-stat rv\"><b>24\/7<\/b><h3>Sc\u00e9narios actifs<\/h3><p>Vos automatisations tournent jour et nuit, sans intervention.<\/p><\/div>\n    <div class=\"v7e-stat rv\"><b class=\"v7e-count\" data-to=\"100\" data-suffix=\"%\">100%<\/b><h3>Conforme RGPD<\/h3><p>Consentement, d\u00e9sinscription et donn\u00e9es trait\u00e9s dans les r\u00e8gles.<\/p><\/div>\n   <\/div>\n  <\/div>\n <\/section>\n <section class=\"v7e-sec\" style=\"padding-top:0\">\n  <div class=\"v7e-in\">\n   <div class=\"v7e-center rv\"><span class=\"v7e-eyebrow\">Pour chaque activit\u00e9<\/span><h2 class=\"v7e-h2\">Des sc\u00e9narios <em>adapt\u00e9s<\/em> \u00e0 votre m\u00e9tier<\/h2><\/div>\n   <div class=\"v7e-tabs\" role=\"tablist\">\n    <button class=\"v7e-tab\" role=\"tab\" aria-selected=\"true\" data-t=\"0\">E-commerce<\/button><button class=\"v7e-tab\" role=\"tab\" aria-selected=\"false\" data-t=\"1\">Services &amp; prestataires<\/button><button class=\"v7e-tab\" role=\"tab\" aria-selected=\"false\" data-t=\"2\">B2B<\/button><button class=\"v7e-tab\" role=\"tab\" aria-selected=\"false\" data-t=\"3\">Beaut\u00e9 &amp; bien-\u00eatre<\/button>\n   <\/div>\n   <div class=\"v7e-panel act\" data-p=\"0\"><div><h3>Vendre plus, automatiquement<\/h3><p>Transformez vos visiteurs en acheteurs, puis vos acheteurs en clients fid\u00e8les.<\/p><ul><li>Relance de panier abandonn\u00e9<\/li><li>Recommandations apr\u00e8s achat<\/li><li>Promotions segment\u00e9es par historique<\/li><\/ul><\/div><div class=\"v7e-mail\"><div class=\"bar\"><i><\/i><i><\/i><i><\/i><\/div><div class=\"subj\">Vous avez oubli\u00e9 quelque chose \ud83d\udc40<\/div><div class=\"from\">De : Votre boutique<\/div><div class=\"hero\"><\/div><div class=\"l\"><\/div><div class=\"l s\"><\/div><span class=\"cta\">Finaliser ma commande<\/span><\/div><\/div>\n   <div class=\"v7e-panel\" data-p=\"1\"><div><h3>Remplir votre agenda<\/h3><p>Restez pr\u00e9sent \u00e0 l'esprit de vos prospects jusqu'\u00e0 la prise de rendez-vous.<\/p><ul><li>S\u00e9quence de suivi apr\u00e8s demande de devis<\/li><li>Rappels de rendez-vous<\/li><li>Newsletter d'expertise<\/li><\/ul><\/div><div class=\"v7e-mail\"><div class=\"bar\"><i><\/i><i><\/i><i><\/i><\/div><div class=\"subj\">Votre devis est pr\u00eat \u2705<\/div><div class=\"from\">De : Votre entreprise<\/div><div class=\"hero\"><\/div><div class=\"l\"><\/div><div class=\"l s\"><\/div><span class=\"cta\">R\u00e9server un cr\u00e9neau<\/span><\/div><\/div>\n   <div class=\"v7e-panel\" data-p=\"2\"><div><h3>Nourrir vos prospects<\/h3><p>Accompagnez des cycles de vente longs avec des contenus utiles, au bon rythme.<\/p><ul><li>Lead nurturing par \u00e9tape du cycle<\/li><li>Scoring et alertes pour vos commerciaux<\/li><li>Campagnes de relance cibl\u00e9es<\/li><\/ul><\/div><div class=\"v7e-mail\"><div class=\"bar\"><i><\/i><i><\/i><i><\/i><\/div><div class=\"subj\">Le guide pour aller plus loin \ud83d\udcd8<\/div><div class=\"from\">De : Votre \u00e9quipe<\/div><div class=\"hero\"><\/div><div class=\"l\"><\/div><div class=\"l s\"><\/div><span class=\"cta\">T\u00e9l\u00e9charger le guide<\/span><\/div><\/div>\n   <div class=\"v7e-panel\" data-p=\"3\"><div><h3>Fid\u00e9liser votre client\u00e8le<\/h3><p>Faites revenir vos clients avec des attentions personnalis\u00e9es.<\/p><ul><li>Programme de fid\u00e9lit\u00e9 par email<\/li><li>Messages d'anniversaire<\/li><li>Demandes d'avis apr\u00e8s visite<\/li><\/ul><\/div><div class=\"v7e-mail\"><div class=\"bar\"><i><\/i><i><\/i><i><\/i><\/div><div class=\"subj\">Joyeux anniversaire \ud83c\udf81<\/div><div class=\"from\">De : Votre salon<\/div><div class=\"hero\"><\/div><div class=\"l\"><\/div><div class=\"l s\"><\/div><span class=\"cta\">Profiter de mon cadeau<\/span><\/div><\/div>\n  <\/div>\n <\/section>\n <section class=\"v7e-sec\" style=\"padding-top:0\">\n  <div class=\"v7e-in\">\n   <div class=\"v7e-center rv\"><span class=\"v7e-eyebrow\">FAQ<\/span><h2 class=\"v7e-h2\">Vos questions sur <em>l'emailing<\/em><\/h2><\/div>\n   <div class=\"v7e-faq rv\">\n    <details open><summary>Quel outil d'emailing utilisez-vous ?<\/summary><p>Nous travaillons avec l'outil le plus adapt\u00e9 \u00e0 votre activit\u00e9 et \u00e0 votre budget (Brevo, Klaviyo, Mailchimp\u2026). Si vous en avez d\u00e9j\u00e0 un, nous partons de l'existant.<\/p><\/details>\n    <details><summary>Je n'ai pas encore de liste de contacts, est-ce un probl\u00e8me ?<\/summary><p>Non. Nous mettons en place des formulaires et des incitations \u00e0 l'inscription pour construire une base qualifi\u00e9e et conforme au RGPD.<\/p><\/details>\n    <details><summary>Combien de temps pour lancer les premiers sc\u00e9narios ?<\/summary><p>Les premi\u00e8res automatisations, comme la s\u00e9quence de bienvenue, peuvent \u00eatre en ligne en quelques semaines apr\u00e8s l'audit.<\/p><\/details>\n    <details><summary>Comment mesurez-vous les r\u00e9sultats ?<\/summary><p>Nous suivons les ouvertures, les clics, les conversions et le chiffre d'affaires g\u00e9n\u00e9r\u00e9, avec un point r\u00e9gulier pour ajuster la strat\u00e9gie.<\/p><\/details>\n   <\/div>\n  <\/div>\n <\/section>\n <section class=\"v7e-cta\">\n  <div class=\"v7e-in\"><div class=\"v7e-cta-box rv\"><h2>Pr\u00eat \u00e0 faire travailler <em>vos emails<\/em> ?<\/h2><p>Parlons de vos objectifs et construisons vos premiers sc\u00e9narios.<\/p><a class=\"v7e-btn\" href=\"https:\/\/vectaseven.fr\/contact-us\/\">Demander un devis gratuit <i>\u2192<\/i><\/a><\/div><\/div>\n <\/section>\n<\/div>\n<script>(function(){var r=document.getElementById('v7e');if(!r)return;\nvar tabs=r.querySelectorAll('.v7e-tab'),pans=r.querySelectorAll('.v7e-panel');\ntabs.forEach(function(t){t.addEventListener('click',function(){tabs.forEach(function(x){x.setAttribute('aria-selected',x===t)});pans.forEach(function(p){p.classList.toggle('act',p.dataset.p===t.dataset.t)});});});\nif(!('IntersectionObserver' in window))return;\nvar red=window.matchMedia&&matchMedia('(prefers-reduced-motion: reduce)').matches;\nif(!red)r.classList.add('v7e-js');\nvar io=new IntersectionObserver(function(en){en.forEach(function(e){if(!e.isIntersecting)return;var el=e.target;io.unobserve(el);el.classList.add('in');\nif(el.id==='v7e-steps')el.classList.add('on');\nel.querySelectorAll&&el.querySelectorAll('.v7e-count').forEach(cnt);if(el.classList.contains('v7e-count'))cnt(el);});},{threshold:.2});\nfunction cnt(el){if(red||el.dataset.done)return;el.dataset.done=1;var to=+el.dataset.to,s=el.dataset.suffix||'',t0=null;(function st(t){if(!t0)t0=t;var p=Math.min((t-t0)\/1800,1);el.textContent=Math.round(to*(1-Math.pow(1-p,3)))+s;if(p<1)requestAnimationFrame(st);})(performance.now());}\nr.querySelectorAll('.rv').forEach(function(el){io.observe(el)});\nif(!red)r.querySelectorAll('.v7e-count').forEach(function(el){el.textContent='0'+(el.dataset.suffix||'')});})();<\/script>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Emailing \u00b7 Automation \u00b7 CRM Des emails qui vendent, automatis\u00e9s pour durer. Vecta 7 con\u00e7oit vos campagnes et vos sc\u00e9narios automatis\u00e9s : le bon message, \u00e0 la bonne personne, au bon moment. Pendant que vous travaillez, vos emails continuent de [...]","protected":false},"author":1,"featured_media":0,"parent":3609,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"full-width.php","meta":{"_acf_changed":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"footnotes":""},"class_list":["post-3619","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Email marketing et automation - VectaSeven<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vectaseven.fr\/en\/nos-services\/email-marketing-automation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email marketing et automation - 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